PASS

We walked into the room and we weren't quite sure what to expect. Not the numerous red vinyl couches, the offbeat decor and the tealights strewn about. No. That's not what I was expecting.

And I certainly wasn't expecting to leave with a such huge crush on Zach and Jodi Gray, Promise Tangeman, and David Jay. Because all of them ROCKED it!

So what is PASS exactly? That's the one question I definitely wanted answered. Well, basically it's a file delivery system and a way to store images from past shoots. But it's really not basically anything at all, because I think it is going to majorly change how we handle digital files and certainly how our clients view them.

First up: Promise Tangeman discussed branding and website design. I really loved when she talked about doing less than your competitors, not more as we so often want to do. Underdo. Not overdo.

Next Zach and Jodi Gray taught us all how to court our clients. How to build a personal relationship with them, not just a business relationship. I loved everything they had to say. If you get the chance to see them in person, take it! They are so awesome together. I love watching couples react to each other. You get to see the love, but also the running jokes, the things they struggle with and overcome. And they seem like a very evenly matched team, which is not as common as it could be.

By this point the house lights were almost off and I couldn't see my pen any more, but I still kept taking notes!

Then David Jay gave us the skinny on PASS and why it's so white hot. If you have the chance, sign up to hear about it yourself!

All in all, it was an awesome evening. Can't wait to play around with the software some more and finally figure out how to put it all together!